DNA Boats

Website Design | Social Media | Strategy | Video


DNA Boats are a locally owned and operated premium boat building company based in Nelson, New Zealand. They design and build pontoon boats from 4m up to 8m. They also offer custom built plate boats. 

The Challenge:
Create a custom built website that helps sell the DNA Boats dream.

The Result:
Spec Media designed and built a custom designed website that is bright, premium and bold. We also added features such as 360 spinning boats that showed the customer what their boats look like from each angle. Another feature we build was a quoting system that is easily updated and would generate a PDF that is sent to both the customer and DNA Boats so the could follow up the quote with the customer helping lead to more sales. 

Another part of the marketing we helped DNA Boats with is the video content for youtube and social media. We flew down to Nelson and did some content with them on some of their boat models that included photography and boat walkthrough videos to display their epic pontoon style boats.