NZ Lure Masters

Website Design | Social Media | Email Database | Strategy


NZ Lure Masters are New Zealand’s largest catch-measure-release fishing tournament.

In their first year they sold 500 tickets and had an incredible prize giving with over 800 people attending.

In 2020 Wayne and Dan approached us to help them stream line the ticket buying process, create a website that would inspire the audience and help make ordering tickets easy.

We started the process looking at their branding and design, we then designed them a new website that could facilitate for online ticket purchasing.

With Covid-19 becoming apparent we needed to implement an email system that gave NZ Lure Masters a way of directly contacting their customers without fail. We set up their mailing system that would give them an easy way to email them with updates about the dates and any changes to the competition.

Social media was a big part of sales and information for NZ Lure Masters so we created social media posts for them that created urgency for people to buy their tickets before they ran out.

This year NZ Lure Masters has sold out 2.5 months before the competition date with people asking for more ticket sales everyday.