Lusty & Blundell - Our Story

Our Story

Five decades of innovation, partnership, and service.

1974

Founding Vision

Ken Lusty sets up in business, establishing the foundation for what will become a trusted marine and industrial legacy.

1974

Raymarine Partnership Begins

Appointed sole distributor for Raymarine — a partnership that continues to define marine electronics in New Zealand.

1985

Industry Leadership

Ken Lusty introduced the globally recognised IMTEC boat show to New Zealand, creating the nation's first marine trade show.

1986

New Distribution Partnership

Appointed sole distributor of global brand Xylem, bringing innovative water technology systems to NZ.

1987

Strength Through Merger

Ken Lusty and John Blundell combine forces to form Lusty & Blundell, expanding expertise and national reach.

1994

Whangarei Branch Opens

Opening of the Whangarei branch enhances Northland support with dedicated warehousing and customer service.

1996

Purpose-Built Headquarters

A new facility in Albany, Auckland delivers expanded warehousing, showroom, and operational capability to support continued growth.

1997

Shaping a New Era

IMTEC NZ becomes the Auckland Boat Show, with Lusty & Blundell continuing to contribute to its direction and success.

2004

New Distribution Partnership

Appointed sole distributor for leading global brand Muir, strengthening premium marine solutions.

2005

Marine Electrical Solutions

Recognise the need for specialised electrical expertise and step in to provide integrated solutions.

2006

Pacific Islands' Reach

Extend technical support and supply capabilities across Pacific Island markets.

2008

New Distribution Partnership

Appointed distributor of CTEK, a leading global vehicle battery charging and maintenance solutions provider.

2010

Tauranga Growth

Opening of the Tauranga branch extends regional coverage and service to Bay of Plenty customers.

2011

New Distribution Partnership

Appointed distributor for global steering and control manufacturer Ultraflex.

2013

Diversifying Horizons

Expansion into non-marine and commercial sectors broadens market reach and strengthens long-term resilience.

2016

Green Energy Expansion

Extended our sustainable energy solutions into wider markets, strengthening capabilities beyond the marine sectors.

2018

Rescue Technology Partnership

Appointed sole distributor for Ocean Signal, RescueMe, and Spinlock, expanding safety and search-and-rescue product offerings across industries.

2020

Victron Service Centre

Recognised as the official New Zealand service centre for Victron Energy — a leader in power solutions.

2020

Tauranga Relocation

Tauranga branch moves into a larger, purpose-built facility near the marine precinct for improved logistics.

2020

Digital Transformation

Launch of new website and trade portal, improving online ordering and showcasing thousands of premium products.

2022

Specialist Team Growth

Increased team to include dedicated engineers and technical sales experts to support advanced system integration.

2024

Global Recognition

Awarded Raymarine's Distinction Award — marking 50 years of partnership and the world's longest-standing distributor.

2025

It's a Golden Jubilee

Lusty & Blundell celebrates 50 years in business.

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