Fishing Boats are New Zealand’s leading Yamaha Marine dealership based in Auckland New Zealand. They are leading distributors for Surtees Boats, Senator Boats and WaveRunners. They also have Auckland’s biggest boat yard where they offer marine servicing, alloy trailers and 

After an initial meeting we had a brand exploration session. During this discovery session we found out what their goals were and what they are hoping to gain from their new website.

Spec Media designed a logo for Fishing Boats NZ that not only resonates with fisherman but also the generic boat loving audience. We decided to run with a custom designed prop with a nice italicised font to display movement and excitement. 

Spec Media then designed a website that is responsive across desktop, mobile and tablet. The website we designed was custom to their branding and displayed their boat, waverunner, outboard motor stock and services in an elegant and professional design to help display the level of premium service that Fishing Boats NZ offer.

The dynamic website we developed has been built for easy content management for the team at Fishing Boats making adding content, services, new stock and editing the site easy and simple.