Procraft is a locally owned and operated residential and commercial construction company based in Kerikeri, Northland. They take pride in positioning themselves at the high end of the market, undertaking complex and challenging builds that many other companies would decline.

Spec Media was engaged to assist in redesigning the Procraft logo and branding. Following a disappointing experience with a previous agency, Procraft Construction approached Spec Media for help with their branding and website redesign.

After a discovery session, we were able to determine Procraft’s position in the market and how to shape the brand. We designed a simple icon featuring elegant, thin lines that reflect the high-end architectural work that Procraft undertakes.

Subsequently, we designed and built a website for Procraft that is user-friendly, responsive, and showcases the services, team, and completed projects of the company.