Kingfisher Boats approached Spec Media in 2021 to help them build and increase their brand awareness. Prior to approaching Spec Media, Kingfisher had not executed a lot of mass marketing to the New Zealand and Australian markets.

Spec Media worked on a strategy and created a new website that was bright, exciting and sold the Kingfisher dream to the viewer. The CMS system we use to build the site is easy to use for the staff at Kingfisher Boats giving them control of the content on the website making it easy to add and remove boats, images and content throughout the site.

Spec Media also manage Kingfisher Boats video content, social media, social media marketing and print material that has contributed to an increase of sales and enquiry.